Matthew is a brand strategist and Web3 product builder. He is a co-founder of Serotonin, a marketing firm and product studio for transformative technologies, and co-founder and COO of Mojito, the first company to spin out of Serotonin. Mojito is a Web3 platform for NFT commerce that powers Sotheby’s dedicated NFT marketplace, Sotheby’s Metaverse, where Matthew currently serves as Managing Director. Previous to his work at Serotonin, Matthew founded the blockchain-for-journalism startup Civil, which was acquired by ConsenSys, a key company in the Ethereum blockchain ecosystem. Before entering the world of decentralized technology, Matthew led Nine Lines, a prominent marketing agency where he worked with 40+ consumer startups over six years, and he co-created the digital marketing course for General Assembly.